If you have plans to start an Internet based business today, then you should be in an area which has the best chances to grow. This means that you have to discover a niche that has lots of promising potential because people are really expressing interest in it. One way to make this possible is by matching your business to demographics. Some online businesses nowadays are directly influenced by the baby boomers and their specific needs.
Why this has happened? Well there are two basic reasons. First of all, it is the largest demographic group to ever exist in our society nowadays. If you can provide them their desires and needs, you have just gotten a ready-made and huge market. The second factor is their position in life. They have spent the past thirty to forty years working and now they have created some wealth. Also, they are at least 60 years old today which means they are going to begin or have started suffering from health problems.
By combining these two facts you have a market that is willing to buy, has a need, and has the money to pay for the purchase. What more could you want? Now go out and sell.